How to grow Instagram reach 30 times, get 50 reviews and reviews of store
products and multiply sales in 2 weeks of the game.
***
30 fold increase in Instagram activity. More than 50 reviews and reviews
of purchases from customers. An increase in the average sales receipt.
Thanks to gamification on Instagram.
***
All summer we have been creating for igame.by
new feature: Wheel of Fortune.
-
The bottom line is that the blogger's Instagram follower is active
(leaves comments on posts, Reels, Stories, broadcasts, notes the blog at
writes reviews and reviews of products), and then automatically receives
scores.
-
After the participant types (for example) He gets 500 points a message
to Direct and the opportunity to spin the Wheel of Fortune.
We have slightly expanded this mechanic and implemented it on a turnkey
basis in a chain of stores from Belarus (Superlama.by ) and actually we
are ready to present you a step-by-step instructions:
1. Goals and objectives
Given: Instagram @superlamaby
- A little involvement in the content
- There are no reviews or reviews about the store on Instagram
- Posts average about 5 comments
- The audience is not active in Stories
- The blog is rarely noted
Goals:
- Increase engagement in Posts and Reels
-
Motivate participants to unpack goods, leave reviews and reviews about
their purchases
- Transfer the audience from Offline to Online
- Increase the average purchase receipt
2. Warming up to the game
First of all, we did a little warm-up for the game. At this stage, it
became clear how many interested audiences do we have and does it make
sense to start?
According to the guys, the reactions were over the edge. Therefore, the
next step is to they suggested that the audience should throw gifts that
they would like to see in the wheel.
Followed by a story with a link to the site SUPERLAMA.BY
so that followers start exploring the store's products, save them, they
were sent to the list of possible gifts ... and thus warmed up to the purchase.
Then a list of 15 categories and 800 gifts was formed that you need pick
up at the store. And as a result – to get acquainted with the rest the
assortment.
3. Calculation of the set of points
After that, the rules for scoring points were thought out using of this plate (section “wheel of fortune").
In it, we calculated that the most active participants will be able to
scroll the wheel is about 10 times a month. Provided that they will be
constantly follow the content, be active and talk about the store...i.e.
in fact, they will become his temporary ambassador.
To motivate people to talk about the blog in their stories, we we charge
the most points for the mark (i.e. 50). So that she actually It has become
an indispensable resource for participating in the game. And so that she
doesn 't they were abused – we made a restriction: points for a mark are
not taken into account more than once a week.
4. Transfer from OFFLINE to ONLINE and increase sales.
Yes! It's just a must-have trick!
We have generated 1000 codes that give 1 wheel scroll after their input
to Direct. And we printed business cards with these codes, which are
given in A gift is purchased for a certain amount in an offline store and
sent by E-mail after successful payment in the online store.
And if a person does not get to a certain amount, then the store manager
or the system on the site can hint to him that a little more and you are a
participant game 🙂
The code is recognized if it just appears in Direct or in the
response for any story. Even if a person writes “I was given the
CDEWV6WMIQ code and what I have to do with it” – our bot will understand
everything anyway.
5. Game announcement
We have a new game: WHEEL OF FORTUNE
We hid 900 gifts inside the wheel
And we will add more 😉
.
🎡 How to spin the wheel:
– You score 100 points
– During the day you will receive a secret message with a button and a
code for scroll wheel
.
🎲 How to score points:
POSTS/REELS:
+ 2 points per comment (from 5 words, maximum 3 per post)
+ 3 points for a comment in the first hour after the post is published
+ 3 points for a comment that received at least 2 responses
– 3 recent publications are involved
STORIES:
+ 1 point for any comment in Stories
MARKS:
+ 50 points for a review/review with the mark of our account of any
purchase from our store in your stories
– You must have more than 30 followers and your account must be
open. Points will be credited 23 hours after the mark. Mark you can do
it no more than once every 7 days.
ETHERS:
+ 2 points per comment (maximum 3 per broadcast)
PURCHASES:
+ 100 points for a purchase starting from 20 rubles
.
🔮 How to check your scores:
– There is a secret link in the pinned LOTTERY stories.
– You can also see current gifts at this link
.
🎁 Giving gifts:
– Gifts can be picked up in person at any of our stores by showing a
message with the winnings to the sellers.
.
And you can start the game right under this post.
Good luck!
This is followed by a series of 4 Stories. The first task is to involve.
The second one is to introduce the gifts. The third one introduces the
conditions. The fourth one gives a link to check the scores. Thus,
everything is very clear to a person and he will not get confused.
6. Motivation for reviews and reviews
For our little game, we can not only increase activity, but also stimulate
people to make reviews or write reviews of our products and services.
To do this, after a successful win, a person receives a victory message
with additional stimulating information to encourage continued
participation:
Congratulations! You have won ... you can pick up a gift at any of our
stores within 30 days from the current date. To receive a prize
present this correspondence to the seller.
.
***
.
Do you want to win more prizes?
.
Collect 100 points and spin the wheel again!
+ 50 points for a review/review with the mark of our account of any
purchase from our store in your stories (can be marked every 7 days).
.
+ 20 secret points for a photo in the store with a gift received and
the mark of our blog (as soon as you post a photo, immediately contact
the seller to earn points)
.
As well as points for comments in posts, Reels, Stories. Find out
everything You can check the current conditions and your scores here
(link to the score verification plate).
7. TOTAL
The post gets over 500 comments on the first day. Which is 100 times
higher, than any ordinary post on average. Further, during the game, the
activity An average of 200-250 comments per post are saved.
Followers began to actively monitor the content of the account, learn
new ones products and purchase them... as well as write reviews, make
purchase reviews and recommend the store to your friends.
It has become much easier to transfer customers to the store's social
networks. And also motivate them to immediately leave feedback and reviews
about just a purchased product with a blog mark. So there was a whole
section with reposts reviews and product reviews titled: Favorite
customers
And this means that we get a huge amount of absolutely free organic
traffic and loyal customers who are happy to they recommend our store and
bring their friends to shop 🙂
Do you want to implement this at home?
No question!
It is possible with our help. You can do it yourself. In any case, start
with register in our service and get free access for 3 days: iGame.by
Would you like to repeat it at your place? Press it! + 3 days as a gift :)
