Case: BNB-Bank

Chapter 1: Goals and Objectives

Given: Instagram @bnb_bank

Banking is a very complex field. And mostly banks are scolded for horse interest, extortionate mortgages or poor service.

People very rarely write good reviews if they liked something in the bank. But they will be happy to criticize him.

Goals:

1. Get the audience talking on Instagram
2. To draw attention to new products and services
3. Discuss ideas and new features

Chapter 2: Basic Mechanics

• The guys initially started on our first constructor SUB.BY
• The audience was offered the simplest possible rules: scoring points for likes and comments
• And the main prize was a backpack with the bank's logo

Chapter 3: Audience Response

• There was an increase in activity by more than 12 times
• The contest post received 764 comments
• (usually 10-15 comments were collected)
• The rest have an average activity of 300-400 comments

This allowed the bank to finally TALK to the audience.

• Get an opinion
• Collect feedbacks
• Feedback on new features and developments
• Explore how people use the map
• And depending on this, it is necessary to adjust the development strategy.

Chapter 4: Efficiency

People began to share their opinions honestly, and the bank's posts began to gain there is much more response and engagement from customers.

And the next time a person thinks about which bank to go to or send his friends, he will stop at those guys with whom interacts on an ongoing basis. And whose product is so heavily involved in.

Chapter 5: Development

The game showed phenomenal results.

Although its budget was only:

• $25 per month of service
• 1 backpack with the bank's logo

What's next:

• It was decided to continue and transfer the game to our main constructor iGame.by
• So that you can earn points for Reels reposts with a mark, reviews about products and services, encourage responses in Stories and more

Chapter 6: Branding

In order for as many people as possible to find out about the game, the bank decided to place the score verification plate on your website.

• With branded colors
• With branded fonts

And we have prepared an individual technical solution for it. It turned out here is the result:

Chapter 7: Total

As stated in the beginning:

The bank is a very complex area. And mostly banks are scolded for horse interest, extortionate mortgages, or poor service.

Immediately we see the opposite.

• The bank managed to get its customers to talk
• And also to raise audience engagement well

But the most important thing is that the bank now receives really honest feedback their clients, can handle objections and listen to recommendations.