Case: Designer

An example of ideal gamification in the service sector.

Given: Instagram @semen.romanyuk

Goals:

The “point system” and “wheel of fortune” were taken as the basis
That is, people earned points for comments in posts, Reels, Stories, Airwaves and reposts with marks.
And when they scored 150 points, they received a message in direct with a button for scroll wheel.
Such a system allows you to maintain activity on an ongoing basis and automatically give out prizes.

To begin with, a small warm-up was done:

Then you need to create a list of gifts.

Semyon did not play iPhones and iPads. The wheel has been added exclusively what the target audience needs.

And for followers it was ZHIIIRRR

It cost practically nothing to the author

But with any gift that falls out, loyalty and interest in the blogger's products I was just growing up.

During gamification, the audience should not just be allowed to have free time swimming.

It needs to be directed.

Show how you can earn points.

How to do it.

How does everyone else do it?

For example, you can hide the codes for scrolling the wheel on the website or on Instagram.

And natively suggest that it is better to put notifications about the release of new publications, so as not to miss anything.

Or tell us the main ways to score points with examples

The game post received 233 comments

And then he pulled the others after him

At the time of writing, 1505 people are participating in the game

4899 responses to Stories were counted